Needs and current situation
We map services, locations, search intent and landing pages. Review available history and how incoming enquiries are received and qualified.
Possible scope
Planning can cover campaign structure, keyword themes, negative keywords and ad drafts. Measurement and budget require separate approval before activation.
Prepare for the start
Identify priority services, locations and the maximum agreed spend. Involve the account owner, website manager and person assessing enquiry quality.
Checks and handover
Review ads, links, location targeting and measurement before launch. Once active, review search terms and contact quality as well as clicks.
What needs agreement
Media spend goes to the platform and is not automatically included. An enquiry does not launch a campaign, and results are not guaranteed.
A common question
Must ads start when the website launches?
No. Check the landing page and enquiry handling first. Decide campaign activation separately once the account, budget and measurement are ready.
